The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

86: Product training hurts your sales team

November 09, 2021 Andrew Monaghan Episode 86
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
86: Product training hurts your sales team
Show Notes

Most product training that is done is really hurting and not helping the sales team. This episode gives you three ways that we can help our sellers get more focused on customers and prospects and their needs, as opposed to just always defaulting to talking about our product.

Resources mentioned:-
Podcast: CISO / Vendor Relationship Podcast
Podcast: Virtual CISO Podcast
Podcast: CISO Secrets Podcast
Podcast: Defense in Depth Podcast

Youtube channel: Dr Eric Cole, Secure Anchor
Youtube channel: Cybercrime Magazine
Youtube channel: Security Weekly


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