The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

89: Jeff Lauer CRO at Standard Custody on why CROs don't last longer

November 18, 2021 Andrew Monaghan Episode 89
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
89: Jeff Lauer CRO at Standard Custody on why CROs don't last longer
Show Notes

The average tenure for a CRO right now is around 18 months. Sales leaders and sellers don't have much time to make a difference and deliver.  In this episode CRO Jeff Lauer talks about his experiences, why this might be, and what to do about it.

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