The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams

90: MT Robertson CRO at Bluescape Software on how to transition to product led growth

December 02, 2021 Andrew Monaghan Episode 90
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams
90: MT Robertson CRO at Bluescape Software on how to transition to product led growth
Show Notes

CRO MT Robertson talks about how he  transitioned his sales model from exclusively enterprise sales led to product led growth.  Find the changes Bluescape had to make to enable this shift and how it is working for them in this episode.

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.