The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams

75: How To Create a Culture of Accountability In Your Sales Team

Andrew Monaghan Episode 75

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0:00 | 10:53

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B2B sales teams are one of the most highly measured teams in an organization, but our accountability towards those metrics, our plans, and our commitments is often weak.  If you want to create a culture of accountability in your B2B sales team, what do you do?

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