Bite Size Sales for cybersecurity startups

83: David McKeough, CRO at Trusona talks about being creative in how and when you describe what you do

October 28, 2021 Andrew Monaghan Episode 83
Bite Size Sales for cybersecurity startups
83: David McKeough, CRO at Trusona talks about being creative in how and when you describe what you do
Show Notes

David McKeough has been in cyber security sales for over 15 years starting as an individual contributor and now is the CRO at Trusona.  He had stints along the way at Dyntek, McAfee, Digital Guardian, and Crowdstrike.  David talks about how simple reframing of how you think about and describe the solution you sell can yield huge results.  And a great story about the big impact of perseverance. 

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