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The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams
The podcast that tackles the question:
How can cybersecurity companies grow sales faster?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to grow cybersecurity companies faster than the competition.
Listen in, and you will get proven strategies to
- build and execute world class sales processes
- help your sales team be more effective,
- do great marketing
- launch programs to get more leads, and
- create your killer go-to-market growth engine.
If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams
90: MT Robertson CRO at Bluescape Software on how to transition to product led growth
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Send me a text (I will personally respond)
CRO MT Robertson talks about how he transitioned his sales model from exclusively enterprise sales led to product led growth. Find the changes Bluescape had to make to enable this shift and how it is working for them in this episode.
Fast ramp to revenue for your new sales hires
A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount.
Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
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