The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams
The podcast that tackles the question:
How can cybersecurity companies grow sales faster?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to grow cybersecurity companies faster than the competition.
Listen in, and you will get proven strategies to
- build and execute world class sales processes
- help your sales team be more effective,
- do great marketing
- launch programs to get more leads, and
- create your killer go-to-market growth engine.
If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams
Role Plays vs. Real-Life Practice: Making Sales Training Work
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Are your seasoned sales reps struggling to adapt to new strategies? Have you ever invested heavily in sales training only to see minimal changes? How can you ensure training leads to real behavior change and improved sales performance?
In this conversation we discuss:
👉 Why traditional sales training often fails and how to overcome these challenges 👉 The role of deliberate practice in achieving behavior change 👉 Practical exercises to foster curiosity and deeper discovery among your sales team
About our guest
Jonathan Mahan is a former cybersecurity seller who now runs the Practice Lab, a business dedicated to bridging the gap between knowing and doing in sales teams. Jonathan has spent years learning how to apply principles of deliberate practice to sales, making him an expert in transforming knowledge into effective action during live sales calls.
Summary
In this episode, Andrew Monaghan and Jonathan Mahan delve into the nuances of sales training and why traditional methods often fall short. They explore how deliberate practice can drive genuine behavior change and offer practical exercises to enhance critical skills like curiosity and empathy. If you're a sales leader looking to make your training stick, this episode is a must-listen! Tune in now.
Links
Fast ramp to revenue for your new sales hires
A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount.
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